Shalini Singh
an alumnus of NID
started White Ink in 2005.


Shalini has over 15 years of experience
in this field, in the past she was the co-founder director of Lemon design Pune and the design director of Ray and Keshavan (Brand Union).

While at Ray and Keshavan she worked on various projects ranging from the packaging for Fair & Lovely (HUL) , Protinex, Wipro website, TVS corporate brochure, Himalaya calendar & exhibition in London.

Shalini believes in the saying that Good design is good business, she believes in doing things differently, adding beauty to the world, layering meanings in her visuals & communicating the essence along with the other subliminal messages in one look.

She believes that every problem has an innovative solution waiting to be created, and the challenge is a joy ride.


It all starts with a thought...